Monday, November 29, 2010

Committee Formed For Suggesting Robust TRP Mechanism

Committee Formed For Suggesting Robust TRP Mechanism On Wednesday, the government constituted a new seven member committee for suggesting a new mechanism to find robust television rating point (TRP). The committee will be headed by FICCI General Secretary Amit Mitra, besides other industry related people like documentary film maker Rajiv Mehrotra, journalist Neeraja Choudhary, D S Mathur (retired Secretary in Government of India), directors of IIM Ahmedabad and Indian Statistical Institute (Kolkata) and Joint Secretary (Broadcasting) of I&B Ministry.





The work of the committee would be to, on one hand study the existing system and look for loopholes in the same. On the other, it will be bringing into place an effective mechanism which will be starting a transparent TRP system in India.


The committee is supposed to submit its report within next three months time, an official statement said.


The step has been taken after Minister for Broadcasting, Ambika Soni made first announcement related to TRP and said that a more transparent system is needed.


There have been many criticisms in the industry which say that private agencies are trying to monopolies the TRP system.

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